In PREMIERE, La Tempesta is in charge of disseminating the project’s results and making the best use of them. We are part of a consortium made up of 12 partners from six different countries.
PREMIERE is a project that aims to modernize the performing arts by developing digital tools, using AI, XR and 3D, for better understanding, preservation, enjoyment and accessibility. In addition, it aims to support its entire life cycle: from its production and curatorship, to its presentation and understanding by the public, as well as its analysis and interpretation by art scholars.
There are three main aspects of the project: semantic analysis for archives, motion capture and streaming with XR and generative AI tools based on dance.
Our task is to raise awareness, obtain feedback, identify directions for the commercial exploitation of the project and guide the management of the intellectual property of the results.
Throughout the project, a variety of outreach activities are organized aimed at various user groups, such as individual artists, theatre and dance troupes, theatres, creative and media industries, art scholars, technological institutions and the general public.
Results obtained:
- Design of infographics, visual identity guidelines and a teaser video to be included in communication campaigns.
- Development of a website to show the different activities.
- Design and support of social media campaigns on Twitter, Facebook, Instagram and YouTube.
- Dissemination to the creative industries (theaters and other venues, companies), the software industry and startup technology firms through showcases and demos.
- Organization of interdisciplinary thematic workshops and educational activities aimed at different users.
- Development of the business model and management of intellectual property rights (IPR) of the results of the artistic and technological project.